MYKITA and Eastman present a film about sustainable material Acetate Renew
MYKITA and Eastman present a short film showcasing one of the most innovative technologies for a sustainable world, molecular recycling, giving a behind-the-scenes look at MYKITA’s modern manufactory.
Berlin, September 22, 2022 /PRNewswire/ — Joining forces at the beginning of the year to accelerate the transition to sustainable materials in the eyewear industry, Mikita When Eastman Release an atmospheric short film that celebrates nature’s ability to inspire circular solutions for a viable future.
Read the full interactive multi-channel news release here. https://www.multivu.com/players/English/9080851-mykita-eastman-short-film-on-sustainable-material-acetate-renew-in-eyewear/
Eastman
As an independent brand and progressive manufacturer, MYKITA is proud to lead by example by being the first in the eyewear industry to completely switch its acetate supply to sustainable acetate renews. Artfully shot, this film showcases the finest attention to detail and the best of this revolutionary material that allows for a complete reorientation without compromising the look or performance of MYKITA’s handcrafted eyewear designs. We emphasize quality.
The film also showcases Eastman’s pioneering molecular recycling technology, using CGI to break down previously difficult-to-recycle plastics down to the molecular level to produce recycled acetate of the same quality as conventional plastics. It partially visualizes the process of forming the . material. This circular economy innovation makes it possible to actively divert material waste from landfills, incinerators or, ultimately, the ocean.
Eastman Acetate Renew is a mostly bio-based material made from certified sustainable wood pulp using recycled waste plastics instead of fossil-based resources. Identical in look, feel and performance to the highest quality traditional acetate, Acetate Renew creates eyewear frames with a much lower carbon footprint, with up to a third reduction compared to traditional manufacturing processes. It will come true.
Taken at MYKITA HAUS Berlin The MYKITA and Eastman co-production was directed by Harun Güler and produced by Stink Rising.
MYKITA ACETATE COLLECTION IN MYKITA SHOPS AND SELECTED RETAILERS WORLDWIDE September 2022.
Explore the MYKITA ACETATE collection and learn more about the acetate renew at SILMO Paris.
September 23-26
Hall 5A, Booth E129
Parc des Expositions de Villepinte
About Mykita
Founded in 2003, MYKITA takes an independent approach to eyewear design and manufacturing, bringing together all departments under one roof to form a modern manufactory. At MYKITA HAUS Berlin, the team reviews the product at every stage, from conception to the shop floor. The unmistakable MYKITA aesthetic demonstrates the honesty of materials and construction, as well as the individual artistry of the craftsmen.Led by Founder and Creative Director Moritz Kruger, MYKITA is committed to a responsible strategy that includes environmental and social aspects in order to reduce the footprint of our products and our overall business. In addition to our own shops in cities around the world, Los Angeles, New York, Berlin and Tokyo, Mikita are available in select eyewear and fashion stores in over 80 countries.
About Eastman
Founded in 1920, Eastman is a global specialty materials company that manufactures a wide range of products found in items people use every day. With the aim of materially improving the quality of life, Eastman works with its customers to provide innovative products and solutions while maintaining its commitment to safety and sustainability. The company’s innovation-driven growth model leverages its world-class technology platform, deep customer engagement and differentiated application development to lead in attractive end markets such as transportation, building, construction and consumables. is building a strong position. As a globally inclusive and diverse company, Eastman has approximately 14,000 employees worldwide and serves customers in more than 100 countries.His 2021 earnings for the company are about $10.5 billion is headquartered in Kingsport, TennesseeUSA For more information on Eastman’s commitment to sustainability, please visit www.eastman.com/sustainability. eastman eco
media contacts
Mikita
Lisa Tam
+49 30204566 518
[email protected]
IG: @mykitaoffical
Eastman
Jacob Teezmann
Tomblas Group
+1 (423) 494.3673
[email protected]
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